5 Best Tips for using Digital Marketing for Your Business

What is Digital Marketing and Who can use it?

When we talk about Digital Marketing and the services we provide at SeaGlass Media, LLC, we mean all things relating to marketing the online presence for business, non-profits and blogs.  This takes on a lot of forms, but includes Website Creation, Search Engine Optimization, Reputation Management, Blogging, etc.  Let’s take a look at some of these below.

1.  The Importance of a Quality Website for Small and Medium Businesses 

Tips for Digital Marketing Your Small Business

Large companies with huge marketing budgets have long recognized the importance of a great website.  Small and medium business should too.  We work with you to build a custom website using the most-utilized framework in the industry, and we can host your website too.  Having a great website is really a first step in marketing your business, and we also have programs to optimize how and where you show up in Google searches.  Studies show that if your business doesn’t show up on the first page of a Google search, you’re likely not being chosen by your prospect.  We can help you get there.  This is called Search Engine Optimization, or SEO, and helps your prospects find you “organically” – which really means that you didn’t have to pay for advertising for the future customer to find you.

2.  Analyzing your existing Website

Already have a great website, but customers still aren’t showing up?  Having a website is a good start, but it isn’t enough.  We offer a free website analysis and we have proven techniques to get you noticed in Google, Bing, and Yahoo searches (SEO) so your prospects can find you.  Also, if your website was a Do-It-Yourself, or created in some of the lesser know platforms, it’s likely that Google isn’t even noticing you have a website. We can help with that and drive traffic to you site or blog, helping you to become an authority and boosting your organic traffic.  Maybe you’ve had a few negative reviews online that are hurting your chances with future customers.  We can improve your online reputation as well.

3.  The Importance of Paid Advertising on the Internet

With a good website in place and a nice flow of organic traffic, maybe you’re thinking about using some paid advertising?  Great plan!  We can discuss Social Media Marketing, Pay-per-click (PPC) advertising and many other strategies to get customers coming to you with buying on their minds.  We’ll help you maximize your advertising budget, so your business appears more often, and to targeted demographics so your products and services are shown to people most likely to need and want what you are offering.

4.  Blogging as a Revenue Source

Are you passionate about a favorite subject and you’ve started a blog?  Awesome!  Did you know there are ways to make money from blogging?  We can ensure your blogs are formatted to help people actually find them, and we can help with monetizing that blog you’re so passionate about, maybe turn a part time hobby into a side-hustle, or even a full-time gig.  Blogging is also an important aspect of a business website, and we can help with creating and managing relevant content that drives even more traffic to your site, helping you convert more customers.

5.  The Importance of Digital Marketing for Non-Profits

Non-profits need Digital Marketing too!  If you rely on the goodwill and generosity of the public, are you running your non-profit like a for-profit business?  You probably should be if you aren’t.  Non-profits can benefit tremendously with Digital Marketing for Non-profits. We can help with branding, awareness, fund-raising and improving your results.  Online donations are on the rise, especially as actually holding events has been a challenge in 2020.  We can help you get better online visibility, drive traffic to your site, help with authority building with regular blog posts, and create a strong Call to Action on your pages.  Much the same as for-profits, making donations easier for your donors will help you to meet your revenue goals.

The Bottom Line

Whether your services or products are local, regional or national, SeaGlass Media, LLC can work with  you to get customers seeing you on the first page of online searches, taking action such as calling, filling out contact forms, buying from your shop, booking a service call and helping grow your business.  We’re a small business too and want nothing more than to grow with you!